North America, Promotion/Marketing, Varieties

Cary Hoffman: Advocate of new potato varieties

In a fresh produce career that has spanned nearly 50 years, Cary Hoffman still finds passion for the action of fresh produce and the challenge of growing consumer demand for potatoes, writes Tom Karst of The Packer in this first part of a two part story. For the past 25 years, that journey has included bringing niche potato varieties from Europe to the North American market. 

Hoffman, owner of MountainKing Potatoes and Schoenmann Produce, both based in Houston, was attracted to the “action” of the produce wholesaling when he first started his career in the early 1970s. He eventually invested in potato production in Colorado and became a fresh shipper, developing an affinity for specialty potato varieties, starting with the yukon gold and expanding to European varieties.

Read the first part of the story here, and the second part here.

Source: The Packer

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