Canadian supermarkets are soon to be stocking Indigenous-owned potato chip brand Tomahawk Chips. In just over five years an Indigenous business owner has taken an upstart potato chip business from humble roots in rural Manitoba, to a distribution deal that will now see his chips sold all across the country, reports Dave Baxter for O.Canada.com.
Alfred Lea of Riverton, a community approximately 110 kilometres north of Winnipeg, is the creator of the Native Canadian Chip Corporation and for the last five years, the company has worked to create, distribute, and sell TomahawkChips potato chips.
Currently, Tomahawk Chips are available in five flavours, with each flavour sporting a different packet design created by an Indigenous artist. “It’s about selling a product, but it is also very important to me that I can do something to share my culture and to help these artists share their work,” Lea said. “It’s about more than just business.”