North America, Promotion/Marketing

Potato buyers treated to virtual reality tour of Prince Edward Island

The Prince Edward Island Potato Board in Canada is using virtual reality to remind buyers of the reasons to purchase spuds from the Island. As Nancy Russell reports for CBC News, the board has sent a dozen virtual reality kits including high-tech goggles to many large national retailers across Canada, as well as some regional retailers both in Canada and the United States.

“This project was answering a problem that COVID had presented to us, which was that many of the retailers that come to Prince Edward Island for trade visits, for market visits, farm visits were not able to travel,” said Kendra Mills, the board’s marketing director. “We wanted to find a way of bringing the farms and Prince Edward Island to the retailers themselves.”

Mills said the goggles are loaded with videos that follow the process of growing, harvesting and shipping potatoes, as well as some potato-related Island goods. “The technology is absolutely amazing and it brings the viewer right into the video,” Mills said.

Source: CBC News. Read the full story here
Photo: Marketing director Kendra Mills holds the virtual reality headset included in the kits. (Shane Hennessey/CBC)

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