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Bayer to launch industry-first digital carbon footprint measurement solution for agriculture

Bayer, Bushel and Amazon Web Services (AWS) recently unveiled Project Carbonview. It is to enable farmers to report, analyze and better assess their end-to-end supply chain carbon footprint.

Bayer says in a news release that it is a first-of-its-kind technology solution that will help farmers in the United States drive more sustainable supply chains and mitigate the impact agriculture has on the environment by aggregating the carbon footprint of end products.

Beginning as a pilot program, Project Carbonview is focused on creating awareness and acceptance for low-carbon fuel markets. Eligible farmers who enroll in the pilot will receive compensation for participation. Ultimately, once these markets are broadly established, Bayer says it anticipates growers will be compensated based on the implementation of sustainable farming practices and will share in the financial incentives created by low-carbon fuel markets.

For farmers who opt into the program, Project Carbonview streamlines on-farm data collection with Bayer’s Climate FieldView™ application and connects it with delivery and transportation data captured from the 54,000 U.S. active users of Bushel’s platform. Through the Climate FieldView™ platform, farmers continue to own their data and choose who to share their data with.

“We are very excited to launch a solution to help transform the food and agriculture value chain by paving the way for a more resilient, regenerative and net-zero carbon future,” said Leo Bastos, Global Commercial Ecosystems Lead, Bayer Crop Science. “While FieldView™ helps farmers make more informed decisions on their own operations, Project Carbonview will make it possible for them to drive sustainability improvements across the entire value chain. The integration of our leading digital and data science under Project Carbonview will give farmers greater choice and resources to be compensated for more productive and sustainable decisions on-farm.”

This new solution marks the latest development by Bayer – who is working to build a portfolio of farmer-facing programs to complement its existing Bayer Carbon Initiative, a program which incentivizes the adoption of climate-smart practices, creating new revenue streams for growers who use technology to keep carbon in the soil – and out of the atmosphere.

“Project Carbonview makes it easy for producers and processors to share information. Through our relationship with Bayer and support of AWS, we can empower and incentivize sustainable behavior across the agricultural value chain and build a scalable digital solution that can be deployed anywhere,” said Jake Joraanstad, co-founder and CEO of Bushel.

Source: Bayer. Original release here
Photo: Bayer

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