Consumers, North America

What next? Lay’s unveils limited-edition potato vodka for the holidays

Lay’s is getting into the specialty liquor game with a new potato vodka for the holiday season. The Pepsico-owned brand unveiled the limited-edition booze on Thursday, in an effort to deliver “new and innovative ways to bring joy and fun” to fans, according to Melissa Miranda, Frito-Lay North America’s senior director of marketing.

As Brooke DiPalma reports for Yahoo! Finance, the 750 milliliter bottle contains a blend of Portland Potato Vodka and vodka distilled from Lay’s proprietary potatoes. It was available for purchase on the distillery’s website for $40 a bottle, but sold out by Thursday afternoon.

“This launch comes just in time for the holidays so our fans who are 21 years old and over can enjoy Lay’s in an exciting, brand-new way at their get-togethers, or can gift Lay’s Vodka to the Lay’s fan in their lives,” Miranda told Yahoo Finance.

This is the latest brand to introduce a product-based alcoholic beverage, as Americans plan to indulge more than ever this holiday season.

Source: Yahoo! Finance. Full story and a video here
Photo: Lays’ Vodka via Yahoo! Finance

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