Consumers, North America

‘Love is in the air…’: And it smells like French fries

The Idaho Potato Commission (IPC) has bottled one of the world’s most irresistible scents, fresh Idaho® Potato French fries just in time for Valentine’s Day. Frites by Idaho is a limited-edition fragrance available only on the IPC’s website.

IPC says in a press release that a recent national survey conducted by Pollfish, revealed that nearly 90% of Americans find the smell of French fries irresistible.

“Whether you’re at a drive through restaurant or dining in, it’s near impossible to not grab a fry and take a bite before you dive into your meal. The smell is too good to resist,” explained Jamey Higham, President and CEO, IPC. “This perfume is a great gift for anyone who can’t refuse a French fry.”

Frites by Idaho is made from distilled Idaho potatoes and essential oils. The 1.7-ounce crystalline bottle retails for $1.89, about the price of a large order of French fries.

Source: Idaho Potato Commission
Related: Newsweek story – ‘We Created a French Fry Perfume

Editor & Publisher: Lukie Pieterse


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