Africa, Consumers, Fresh/ Table, Retail

Overpriced potatoes in South Africa: Industry body launches consumer awareness campaign

Some shops are overpricing potatoes while consumers are struggling to make ends meet. That’s the view of Potatoes South Africa (‘Potato Nation’) after it found a store where potatoes are sold at a heavily inflated price.

The industry body is now launching a consumer awareness campaign, encouraging customers to shop around for appropriately priced potatoes.

CEO of Potatoes South Africa, Willie Jacobs, said in a recent interview with eNCA that conversations need to be had.

“It’s not good to know that our farmers were forced to send products back from the markets because they couldn’t get sold,” he said. “And then you see these types of prices in supermarkets.”

Source: eNCA. Watch the interview with Willie Jacobs on YouTube here
Photo: Screenshot of the interview with Willie Jacobs on YouTube. Credit eNCA

Editor & Publisher: Lukie Pieterse


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