Consumers, North America, Retail, Trade/Markets/Prices

‘Don’t mash those potential potato profits’

Let’s start the new year off talking about one of the sometimes-unsung superstars of the produce department: ‘the potato‘, writes Brian Dey in this news story published by The Packer.

Now that we are firmly in the grip of the icy, cold winter months, your customers will continue to look for more of those “comfort” — yet healthy — foods to carry them through the bulk of the winter, and potatoes fit the bill for both, Brian Dey writes.

Potatoes are a nutritional powerhouse, not to mention super tasty when prepared a multitude of ways. They’re great as a main course, side dish or snack. Potatoes can be baked, mashed, grilled, fried, roasted. There are countless ways to prepare them and countless ways to build sales and category growth.

Yes, potatoes are just that versatile, and yes, they are one of the biggest tonnage categories in your department with a ton of sales potential. And, with the versatility of the potato category, you can carry a variety or stock-keeping unit to fit every customer’s tastes.

Brian Dey suggests three short tips on how retailers can maximize their potato sales and profits.

Source: The Packer. Read the full story here
Photo: Credit Brian Dey via The Packer

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