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‘Lunch & Learn’: PRAC’s impact on the U.S. potato industry and how it fosters growth, innovation

The Potato Research Advisory Committee (PRAC) contributes invaluable expertise and strategic guidance to the potato industry, driving innovation, fostering collaboration, and ultimately enhancing potato production in the U.S.

From its inception in 2016, PRAC has helped generate momentum around the most promising areas in industry science and technology. Potato research has seen a sizable spike in funding over the past few years, attributable in part to PRAC’s advocacy.

Potatoes USA will be hosting a webinar about PRAC next week to:

  • Discover how PRAC identifies and selects the most promising research projects to support.
  • Understand how the research projects benefit potato growers across the country.
  • Learn about the membership structure and how to get involved.
  • Explore the benefits of a well-rounded research review panel.

Don’t miss this chance to deepen your knowledge of potato research and learn how PRAC continues to empower growth and collaboration within the industry!


Wednesday, April 12, 2023, @ 12:15 pm MDT 9 (Webinar Room will open at 12:00 pm MDT)

In case you can’t attend on this day but want the information, you are encouraged to register for the webinar to receive a post-event email.

Register here now!


John Lundeen, Research Director

John possesses extensive leadership experience, with a concentration in research, business development, strategic positioning, and agriculture. His innovative leadership and team management approach encompasses all aspects of project planning and execution.
As the Director of Production Research at Potatoes USA, John spearheads the organization’s research initiatives. Specific scientific endeavors within the research group’s purview include facilitating major trials for chip and fry breeding candidates.
In addition, by working with the Production Research Advisory Committee (PRAC), he seeks to increase the win rate for scientific teams seeking significant funding and helps those teams communicate results back to growers.
Finally, the research team assists in setting up seed trials as the first step to registering U.S.-certified seed for export to key international markets. 

Alyssa Green, Research Communications

Alyssa brings a diverse background in communications, having worked with numerous agencies and corporations, including radio, healthcare communication strategy, community relations, and as an engagement specialist.
She earned her Master’s in Communication from Illinois State University and held the distinguished position of Student President of the Graduate School.
Driven by her passion for outreach, Alyssa excels at engaging industry members in research-oriented initiatives, consistently demonstrating her commitment to fostering meaningful connections and advancing collaborative efforts.

Source: Potatoes USA
The Lunch & Learn webinar series educates everyone in the potato industry about current information impacting market dynamics. These 45-minute sessions include a discussion on various topics and time for questions. Register today and inform others in your network as well.

Editor & Publisher: Lukie Pieterse

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