Across Regions, Consumers, Processing, fries, chips

Why do we love crunchy potato chips? The science behind it

Eating is a deeply sensory experience — in more ways than you might think. If you’ve ever found yourself devouring an entire bag of potato chips, it’s not just about your self-control. The crunchiness of the chips significantly enhances our enjoyment of the food, as Cassie Womack reports in a story published by TastingTable.

The sound that food makes, though often overlooked, plays a vital role in our eating experience. This fact is well understood by culinary professionals and food scientists who spend their time crafting our food.

So why does the crunch matter? Researchers believe that the crunch adds an element of excitement to the eating experience. In contrast, foods that don’t make much noise don’t provide the same level of stimulation. The crunchiness of fresh carrots, apples, and celery signals that the food is fresh and nutritious.

Source: TastingTable. Full story here
Image: Credit Pavel Danilyuk on Pexels

Editor & Publisher: Lukie Pieterse


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