Cultivation/Production, North America, Organizations in the News, Smart Farming, Sustainability

Green thumbs up: Potato Sustainability Alliance launches grower program for eco-friendly farming

In a significant move towards agricultural sustainability, the Potato Sustainability Alliance (PSA) has opened enrollment for its innovative Grower Program. This initiative is designed to assess, improve, and communicate the unique sustainability narratives of farms across the United States and Canada.

The PSA Program is leveraging the Sustainable Outcomes in Agriculture (SOA) standard, operational through the Cropwise™ Sustainability (CWS) app. This app is a critical tool for growers, enabling them to measure, benchmark, and enhance their on-farm sustainability performance in key program areas.

Suite of benefits

Participating growers can expect a suite of benefits, including real-time performance insights that provide live feedback on the sustainability of their practices. Additionally, growers will receive individual benchmark reports that not only celebrate their sustainability achievements but also pinpoint areas ripe for improvement, all in comparison with regional peers.

The program also prioritizes data use transparency. With the CWS app’s clear data-sharing options, growers have complete control over their information, ensuring transparency and autonomy over its use.

Straightforward enrollment

Enrollment is straightforward: growers can opt into the program by submitting a form on the PSA website, which will trigger an email containing a unique ID for use within the CWS app. From there, growers can download the app and follow the Self-Assessment Checklist to comply with the SOA Standard.

The Potato Sustainability Alliance is a collaborative network of growers, supply chain partners, non-profit organizations, and advisors. Together, they are committed to advancing the economic, environmental, and social facets of potato production.

For more information on the PSA and its members, or to access grower resources such as the enrollment guide and FAQs, interested parties can visit the Potato Sustainability Alliance website here.

Source: Potato Sustainability Alliance (PSA)
Photo: Credit PSA LinkedIn channel

Editor & Publisher: Lukie Pieterse

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