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Leading the charge: Ms. Robbie Davis announced as Ambassador for the 2024 World Potato Congress

In a groundbreaking announcement, Potatoes Australia Ltd. has declared Ms. Robbie Davis as the official Ambassador for the upcoming 12th World Potato Congress, set to take place in Adelaide, Australia, from June 23 to 26, 2024.

This prestigious event, eagerly awaited by the global potato community, is poised to reach new heights under the guidance and influence of Ms. Davis.

Ms. Robbie Davis, a renowned figure in the Australian potato industry and agribusiness, is set to bring her extensive experience and fervor to the Congress. Residing on a grazing property in regional South Australia, Ms. Davis’s impressive resume includes roles as a non-executive director on several boards, a Bachelor of Agricultural Science and an MBA from the University of Adelaide, and a graduate of the Australian Institute of Company Directors. Her previous tenure as the CEO of Potatoes South Australia and her dynamic energy have made her a celebrated personality in the sector.

Her appointment as Ambassador is a testament to her unwavering dedication and leadership in the potato industry, where she has made significant strides in its growth and development. With her deep insight into the sector’s challenges and opportunities, Ms. Davis is perfectly poised to represent the World Potato Congress on a global stage.

In her role as Ambassador, Ms. Davis will undertake several key responsibilities:

  1. Advocacy and Promotion: She will champion the World Potato Congress, highlighting its crucial role in promoting collaboration, innovation, and knowledge sharing within the potato industry.
  2. Industry Engagement: Ms. Davis will connect with stakeholders across the industry’s value chain, including producers, processors, service providers, researchers, and policymakers, to foster participation and support for the Congress.
  3. Media and Public Relations: Collaborating with the organizing committee, she will spearhead media campaigns and public relations efforts to boost awareness and excitement about the Congress.

Expressing her enthusiasm, Ms. Davis remarked, “I am deeply honored to serve as the Ambassador for the World Potato Congress 2024 in Adelaide. This Congress is a golden opportunity for the global potato community to unite, exchange ideas, and tackle the pressing challenges of our industry. I am fully committed to promoting this event’s significance and driving widespread participation. Together, we can ensure the World Potato Congress 2024 is an unparalleled success.”

The appointment of Ms. Robbie Davis as the Ambassador is a significant milestone in the lead-up to this international event. With her at the helm, the Congress is expected to not only meet but surpass expectations, propelling the global potato industry into a new era of innovation and collaboration.

Source: World Potato Congress Inc.

Editor & Publisher: Lukie Pieterse


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