Irish potato consumption levels are on the increase, with the market confirming a strengthening in both total value and volume of sales over the past 12 months, as Richard Halleron reports for Agriland.
Bord Bia has confirmed that the Irish retail market for potatoes was valued at €219 million over the past 12 months. This represents a 27.6% increase in value and a 5.3% increase in volume growth during this period. One of the key drivers in the market has been the growth in potato consumption among consumers 35-years-of-age and younger.
The figures were revealed at the 2024 national potato conference, hosted by the Irish Farmers’ Association (IFA), Teagasc and Bord Bia.
Approximately 30% of potatoes are now sold in value added from across Irish retail outlets. This figure is set to increase significantly during the period ahead. Meanwhile, potatoes remain Ireland’s favourite vegetable, with retail sales accounting for 51% within the fresh produce category.
Source: Agriland. Read the full story here
Image: Attending the 2024 National Potato Conference, l t r: John Eivers, Sinéad Mulcahy and Clare Casey. all from the Department of Agriculture, Food and the Marine. Photo credit Agriland
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