While it may seem difficult to introduce innovations to the potato sector, Matteo Freddi of “Freddi 1926 srl” is betting on something new at the Marca trade fair (Bologna, 15-16 January 2025).
“We have focused our attention on some low-calorie varieties that are perfect to meet the most modern dietary requirements. Tubers have about 25% fewer calories than standard potatoes, as proven by laboratory analyses,” Mateo Freddi told FreshPlaza‘s Cristiano Riciputi.
“Fit Pat, the low-carb potato is perfectly positioned in the large-scale retail trade and targets a young, diet-conscious clientele. Our project does not include just one variety, but several ones to offer the best of European agricultural production all year round,” Freddi said.
The company has also made substantial changes as of 1st January: the new name is “Freddi 1926 srl” and the two brothers, Andrea and Matteo, are at the helm.
Source: FreshPlaza. Read the full story here
Image: Credit FreshPlaza
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