Consumers, Fresh/ Table, Promotion/Marketing, Retail

US: Black Gold Farms campaigns to encourage consumers to use red potatoes year round

Black Gold Farms is expanding its red potato promotional program, Better With Reds, to include season-specific campaigns. Each campaign will highlight the many benefits of red potatoes, and focus on what is relevant for that particular time of the year. The first seasonal campaign, which kicked off on Jan. 20 and will run through March, is centered on Healthy Choices for the New Year. Messaging will highlight the nutritional aspects of red potatoes and their versatility in healthy dish options. The launch featured 12 food bloggers, who shared healthy red potato recipes along with a giveaway and a Twitter party where consumers shared tips for healthy living. More

Lukie Pieterse, Editor & Publisher

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