Consumers, Fast Food/Quick Service Restaurants, Promotion/Marketing, Trends

McDonald’s to customers: What do you want to know about our food?

“What is in my hamburger?” “What part of the chicken is a Chicken McNugget™?” “Why are the fries so good?” McDonald’s USA will answer these questions and more from customers, fans and food skeptics through a multifaceted effort called “Our Food. Your Questions.” Starting today, the company invites people to submit their food questions via social media. McDonald’s will respond with behind-the-scenes webisodes and other social content that provides facts on ingredients, how food is made and how it’s prepared in restaurants. These efforts are not new for the global company. Similar efforts have previously launched in countries such as Canada and Australia.

Source: www.marketwired.com

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