Consumers, Fresh/ Table, Promotion/Marketing, Trends, Varieties

US: Breeders work to mainstream genetic diversity of potato

Around the country, determined plant breeders, farmers, and chefs are joining forces to reinvent the potato and the transform the way Americans perceive the versatile tuber. “We’re definitely seeing a trend towards more diversity,” says Shelley Jansky, a longtime potato breeder at the University of Wisconsin-Madison. “I would like all potato varieties marketed by name, people eating more fresh potatoes, thinking about flavor and texture, and realizing that not all potatoes are the same.”

Source: geneticliteracyproject.org

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