Consumers, Health/Nutrition/Food Safety, Promotion/Marketing, Trends

US: Potato industry works to get spuds into schools

More potatoes could be on school cafeterias menus in the near future. The potato industry is targeting younger generations by bring spuds from the field to the lunch line with nearly 3,000 potato friendly salad bars in schools across the country. “At the core it’s focused on bringing the potato into the weekly diet of kids, from middle school, elementary and all the way up through high school,” said Chris Wada, marketing director for Wada Farms. The industry said in recent years the potato has been given a bad image, especially as the push against fast food has intensified.


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