McDonald’s has stopped trying to convince people its food is healthy

McDonald’s is taking an unapologetic approach for its food. In a Big Mac ad, the company shows mouth-watering views of its signature burger. McDonald’s emphasizes that the Big Mac is “not Greek yogurt” and “will never be kale.” The ad is a departure from McDonald’s recent strategy to convince people it is healthy. But former McDonald’s executive Larry Light notes that the transparency strategy has largely backfired. More