Consumers, Fast Food/Quick Service Restaurants, Health/Nutrition/Food Safety, Research, Trends

Cutting-edge science proves chips are addictive

There are certain foods that we really, really like. In fact, they are clinically addictive. The U.S. National Institute on Drug Addiction has produced a report detailing some groundbreaking discovery of the scientific variety that reveals something we never could have imagined. Potato chips are addictive.Sure, the scientist Mark Messier hypothesized this years ago when he appeared on television with Lays potato chips, saying, “Betcha can’t eat just one” but he didn’t have any science to back this claim. Now we have undeniable proof showing that some foods can hijack the brain’s reward centre and cause us to want more of those foods. More

Editor & Publisher: Lukie Pieterse


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