Consumers, Health/Nutrition/Food Safety, Promotion/Marketing, Trends

British potato industry urged to back Grow Your Own Potatoes education project

UK Potato Industry urged to back Grow Your Own Potatoes education projectWith reports again highlighting a concerning lack of knowledge amongst young adults and the origin of the food they eat, educating the next generation remains an important focus. As popular primary school project ‘Grow Your Own Potatoes’ enters its twelfth year, AHDB Potatoes is calling for greater industry engagement to maximise its impact. Sue Lawton, education co-ordinator for AHDB Potatoes: “It is alarming to hear that almost one in five (18 per cent) of young adults say they simply don’t need to know where food comes from [according to a survey of young adults aged between 16 and 24 carried out by Rowse Honey in Novenvber 2015]. This naivety and misunderstanding is a challenge for the industry and one we must tackle if we are to encourage young people to make more informed food choices. The more we can do to ensure that potato knowledge and good eating habits endure for life, is crucial.” More

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