Consumers, Health/Nutrition/Food Safety, Promotion/Marketing, Trends

Frieda’s touts specialties for Potato Lover’s Month

Power bowls are among the nutrition trends Frieda's Inc. anticipates in 2016.Nutrition trends including “good carbs,” power bowls and roots will bring consumers to the produce departments in 2016, according to Frieda’s Inc. Los Alamitos, Calif.-based Frieda’s is promoting its Stokes Purple sweet potatoes, fingerling potatoes and multicolor packs — like Star Spangled Spuds — for Potato Lover’s Month in February. Meals in a bowl have evolved from breakfast açai and fresh-fruit smoothie bowls to main entrée lunches and dinners, according to Frieda’s. More

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