McDonald’s is giving away gold fries in Japan

For its newest stunt, McDonald’s is stooping to actual gold, apparently hoping the material known for its ability to cause amnesia about any food’s taste defects will work its magic on Japanese customers. The chain says it’s going to award a special box of gold fries to a lucky customer, though outside of a single picture, the chain is offering no additional details about the number of karats. And naturally, there’s a catch: To win, customers have to download a special app, snap a pic of something real that’s vaguely frylike, apply a filter that puts said thing inside a fry carton, and hashtag it. While the app’s only been available for a day, people in Japan are already going nuts putting their appendages, hair, Pokemon characters, plush toys, and all kinds of other dumb things inside of fry boxes in order to acquire an entry to the lottery. More