Consumers, Fast Food/Quick Service Restaurants, Processing, fries, chips, Promotion/Marketing, Retail, Trends

Europe: McDonald’s used a quip about eating disorders from the SKAM hit series to market french fries

McDonald’s has joined the SKAM fad in what Resumé calls a ‘jackpot’ blitz ad campign. The social media ad quotes the Norwegian hit series, which has reached such popularity outside Norway that the music rights holders complained and forced the Norwegian broadcasting company to withdraw SKAM’s international online streaming availability. In Sweden, SKAM is the most streamed show ever on the public braodcasting network SVT, according to Sveriges Radio. As of January 16, over 20 million streaming sessions had been started. The ad read, ‘Kroppen din trenger potet,’ which translates to ‘Your body needs potatoes.’ While McDonald’s uses it as an incentive to buy French fries the original quote references the eating disorder of the character Noora. More

Editor & Publisher: Lukie Pieterse


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