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Nielsen research confirms that microwaveable category is strong and leading US brand is outpacing competition

A recent study on the microwaveable/steamable fresh potato segment conducted by Nielsen FreshFacts® highlights the continuing positive performance of this segment led by Side Delights® Steamables™ - which accounts for more than half of all dollar sales in the category. Potatoes still lead as the #1 ranked vegetable based on volume sales, and the microwavable/steamable potato segment growth trend continues -[Read More...]

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