Study: Consumers in Spain prefer fresh potatoes; buy potato products also via e-commerce channels

According to a news story published by the Spanish website Argenpapa, consumers in Spain bought a total of 1,32 million kilos of potatoes during March 2016 and March 2017 – 6.3 million kilos more than in the same time period for the previous year. This translates into an increase of 87 million euros. A study done by the Ministry of Agriculture and Fisheries, Food and Environment in Spain found that consumers prefer fresh potatoes, a segment that represents more than 70% of total potato consumption, or 22 kilos per person annually. The average consumption of all potato products (including processed) is about 30 kilos per person per year. Households with single and retired adults have the highest consumption rates, which stand at an average of 41 and 43 kilos per person per year respectively. The study further found that potatoes and potato products bought by Spanish consumers through e-commerce channels grew by 21% since 2016. Read the full story in Spanish