Consumers, Fresh/ Table, Promotion/Marketing, Retail, Trends

Aldi’s rocketing potato sales in Wales highlights popularity of homegrown produce

Aldi’s potato sales rocket in WalesAldi’s potato sales in Wales have risen by a third since the retailer began sales of Welsh potatoes five months ago, highlighting the popularity of homegrown produce in the country. The discounter began stocking Welsh-grown potatoes in July 2017, thanks in part to a £4.8 million government support package adopted in 2015, which allowed producers to expand their production. This has helped generate a 33 per cent increase in Aldi’s potato sales, and the supermarket has ordered an additional 11,000 tonnes of Welsh potatoes, worth around £5 million, for the 2017/18 season. Puffin Produce supplies the supermarket with Maris Piper, baking and red potatoes, which are grown in Pembrokeshire and the Wye Valley. Says Huw Thomas, managing director of Puffin Produce: “It is amazing that Aldi is able to see an immediate uplift of 33 per cent within their potato category in Wales by providing a Welsh offering. “It really does show the fierce loyalty of the Welsh consumer to the large Welsh flag on the bag.” More

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