Events, Fresh/ Table, North America, Promotion/Marketing, Trade/Markets/Prices, Trends

2018 Potato Expo Panelists: ‘Potato expectations critical in buy-sell relationship’

Communicating quality expectations clearly is the best way to avoid conflicts in buyer-seller relationships, according to panelists at the 2018 Potato Expo. In a fresh market track workshop called “Identifying the Source of Quality Issues in the Fresh Potato Supply Chain,”  retailers and shippers on Jan. 11 talked about how they sort out quality expectations. The session was moderated by Mac Johnson, president and CEO of Category Partners. Johnson said the common perception is that consumers are increasingly quality conscious. He asked the panel if that perception translated to retailers and growers. While price is important to customers, Jeff Heins, regional quality control manager for Walmart in Florida, said consumers also expect high quality. Steve Elfering, vice president of operations at Potandon Produce said Potandon keeps profiles on each customer and can systematically adjust packing based on their needs. Tony Trujillo, quality control manager for Farm Fresh Direct, said Farm Fresh understands the personality and needs of each receiver they ship and can adjust if needed. More

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