Consumers, Europe, UK, Ireland, Fresh/ Table, Promotion/Marketing, Retail

Courting consumers: Albert Heijn promotes fresh potatoes with new products and packaging

Image result for potato albert heijnDutch retailer Albert Heijn has introduced a new in-store layout for its potato section, as well as new products, packaging, and detailed information cards – all in a bid to promote the sale of fresh potatoes. The retail group says that Dutch consumers eat potatoes three to four times a week on average, and are always looking for new ways to prepare and cook them. Albert Heijn’s potatoes are supplied by Nedato and Leo de Kock, who have helped the retailer to develop new shelving solutions, products, and modified packaging to make fresh potatoes more attractive for shoppers. All of the Albert Heijn potatoes will now be sold in transparent packaging so that the products can be clearly seen. The retailer is also expanding the range on offer, with options to buy smaller packages or loose potatoes to prevent food waste. The potato assortment will be divided into four different groups, highlighting what the potatoes in each group can best be used for, and additional information given on the characteristics of each individual variety. (Source: European Supermarket Magazine)

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