Consumers, New Zealand, Australia, Processing, Promotion/Marketing, Trends

McCain Foods Australia wants to ‘shake things up’ with new product launch

The newest frozen chip range (frozen french fries) now launched by McCain Foods Australia - Shake Shake - takes hot potato chips from the side of the plate to the centre of attention, with seasonings never before seen in the frozen chip aisle. According to Simone Formisano, McCain Foods Product Manager, “snack-based dinners that can be enjoyed on the couch or shared[Read More...]

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