Fresh/ Table, North America, Promotion/Marketing

Specialty potato brand into third quarter of campaign

Related imageTasteful Selections™, a specialty potato brand from RPE Inc. in the US, launched the third quarter of its yearlong Fresh campaign, July 3. According to the company, the campaign provides insights and inspiration revolving around healthy, nutritious recipes and kitchen tips for more confident meal preparation. “Tasteful Selections best-quality bite-size potatoes transform everyday meals into family favorites by adding nutrition, versatility and variety,” said Tim Huffcutt, marketing director for RPE, exclusive marketer of category leader Tasteful Selections. Over the course of the yearlong campaign, more than 50 recipes, videos and blogs will be introduced in order to help experienced and novice healthy food enthusiasts keep their menus fresh, the company said.

Tasteful Selections will continue its partnership with Nutritionist and Registered Dietitian Cynthia Sass, providing four videos on eating fresh. Twelve new recipes will also be available from recipe developer Emily Buys of the Clever Housewife blog. The recipes will be available in a downloadable, sharable e-cookbook at http://www.tastefulselections.com/freshonthego.
For more information:
Tim Huffcutt
RPE, Inc.
Tel: +1 (800) 678-2789

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