Asia, India, China, Middle East, Consumers, Health/Nutrition/Food Safety, Promotion/Marketing, Trends

PepsiCo attempts health focus in Thailand

PepsiCo Food, a part of Pepsi-Cola Thai Trading Co and the maker of Lay’s potato chips, is shifting to healthier snack options. The company aims to make Sunbites, a multigrain snack, healthy snack brand among Thais. The move is part of Pepsi-Cola’s 2016-25 strategic plan to focus on three core priorities: improving health and well-being through the products it sells, protecting the planet and empowering people around. The company previously launched baked potato chips under the Lay’s brand and moved to use rice bran oil, replacing palm oil. Lay’s potato chips have grown in double-digits in the first five months of this year to grow by 17%.  Read more

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