US: Wada-Genesis partnership bringing year-round organic potatoes

Wada Farms Marketing Group has strategically partnered with premier organic packer Genesis Organics located in southern Idaho. This new exclusive partnership provides new avenues for growth in the organic potato category with most notable being a longer supply availability to service all retail and foodservice industries on a year-round basis. “The demand for organic produce continues to grow in an exponential fashion. Customers are asking for more organic options when it comes to potatoes, and we are proud to be able to respond to that demand,” said Kevin Stanger, president of Wada Farms Marketing. “This new partnership will further enhance our ability to be a one-stop shop pertaining to all things organic and conventional in the potato world. We’re taking the pressure off buyers having to source from multiple locations throughout the year. At the end of the day, we can provide fresh organic options with efficient, convenient supply chain solutions.” Read The Packer report