Consumers, Health/Nutrition/Food Safety, North America, Retail, Trends

Specialty potato brand in the US launches new campaign

Tasteful Selections, a specialty potato brand from RPE Inc. in the US launched the fourth quarter of its yearlong “Fresh Campaign” on November 5. The campaign aims to provide insights and inspiration revolving around healthy, nutritious recipes and kitchen tips for more confident meal preparation, the company says.

“Tasteful Selections’ best-quality “bite-size” potatoes transform everyday meals into family favorites by adding nutrition, versatility and variety,” said Tim Huffcutt, marketing director for RPE, exclusive marketer of  Tasteful Selections.

Twelve new recipes will be available from recipe developer Amee Livingston of the Amee’s Savory Dish blog. These recipes will be available in an e-cookbook at

Over the course of the yearlong campaign, more than 50 recipes, videos and blogs are being introduced. A value added marketing plan is in place for all customers including custom-created pre-filled shippers, social media graphics and content, recipe cards, blog posts from Cynthia Sass, infographics and videos.

For more information:
Tim Huffcutt
RPE, Inc. 
Tel: +1 (800) 678-2789

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