Events, Fresh/ Table, North America, Promotion/Marketing, Retail

Wada Farms to highlight full product line at expo

Best known for their Idaho russets, Wada Farms Marketing Group LLC in Idaho Falls, ID, offers a wide range of potato products both organic and conventional, as well as onions and sweet potatoes, sourced from various producing areas around the country.

“We are going to be highlighting our full gamut of product selections” at the upcoming Southeast Produce Council Expo, March 7-9 in Orlando, FL, said Kevin Stanger, president of Wada Farms in a Feb. 4 interview with The Produce News. That will include “our russets, our colored potatoes, our onions, our sweet potatoes, and our organic program.”

“Obviously, we are known for our Idaho potatoes, so that is always at the forefront of what we are doing.” But at the expo, Wada Farms will also be “definitely pushing our sweet potato program out of North Carolina.”

In the potato category, in addition to russets, Wada Farms has been growing colored potatoes for many years, “and for the last couple of years, we have really increased in our organic program in potatoes.”

Read the full report in The Produce News

Editor & Publisher: Lukie Pieterse

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