Consumers, Europe, UK, Ireland, Fresh/ Table, Organizations in the News, Promotion/Marketing, Retail, Trends

Millennials targeted in €1m makeover for the humble spud

Young people are being targeted in a €1 million bid to safeguard the future of the humble potato after a campaign focusing on women appears to have arrested a historic plunge in the staple’s popularity in Ireland. Despite their international and historic reputation as the country’s favourite vegetable, sales of potatoes have plummeted over recent decades as shoppers increasingly turned to[Read More...]

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Lukie Pieterse, Editor and Publisher

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