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A lovable Idaho potato has become a top U.S. mascot

Many brands have mascots to help engage consumers with their products. Examples include Ronald McDonald, the Energizer Bunny, the Jolly Green Giant, Mr. Peanut — and no doubt you can name dozens of others, Farm and Ranch reports. Thirty-six years ago, the Idaho Potato Commission introduced its mascot, Spuddy Buddy, who back then sported a bandana and cowboy hat to[Read More...]

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Lukie Pieterse, Editor and Publisher of Potato News Today

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