Consumers, New Zealand, Australia, Promotion/Marketing, Retail

Mail order spud company spreading love ‘one potato at a time’

Birthdays, anniversaries, graduations – there’s a spud for every moment, the man behind Potato Post NZ says.

Srinivas Kalakota founded the startup, which lets customers send a potato with a personalised, handwritten message anywhere in the country, and said the aim was to “spread love, one potato at a time.”

The online service launched two weeks ago and the response had been positive, Kalakota said.

Messages had ranged from “Back the Blackcaps” to “Hail the potato” and one that was “too intimate to share”, Kalakota said.

Because the vegetables could be shipped anonymously, Potato Post had extra appeal to shy types and secret admirers. 

But although happy to play cupid, Kalakota wouldn’t be the middleman for potato-based revenge.  

“We wouldn’t allow hate potatoes.  We have a disclaimer that says we won’t do it,” he said.

As well as handwritten messages, customers could send a “potato face” by uploading an image which would be printed and stuck to a potato.

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