Fresh/ Table, North America, Pressreleases, Promotion/Marketing

Trailblazing Women of the Idaho Potato Brand

Eagle, Idaho – For eight years, the Big Idaho® Potato Truck, a 4-ton spud on wheels, has been turning heads and stopping folks in their tracks everywhere it goes. This summer, there’s another reason why people are taking a second look at the oversized vegetable.

The Tater Team, the trio that travels with the Truck promoting famous Idaho® potatoes, is all women, including the driver. According to CNBC, only 6 percent of all truck drivers are female. So if you think a giant spud is a rare sighting, so is a female truck driver.

This year marks Melissa Bradford’s first year driving the Big Idaho® Potato Truck, and she’s a natural. Born and raised in Idaho, Melissa grew up harvesting spuds with her dad. She became a commercial truck driver in 2008, and in 2016 upgraded to a Class A commercial license, allowing her to operate a vehicle with a gross combination weight rating of 26,001 pounds. Melissa says seeing people’s reaction to the Truck is the highlight of her job, and she’s amazed at how many people ask her if the potato is real.

Accompanying her are the “Tater Twins,” Jessica Coulthard and Kaylee Wells, Idahoans and best friends who have been traveling with the Big Idaho® Potato Truck for three years.  They’ve trekked across the country countless times promoting the health benefits of Idaho® potatoes to millions of folks who are thrilled to see the largest spud on wheels.

“The Tater Team represents the heart and soul of the Idaho® potato brand, and I’m exceptionally proud of Melissa, Kaylee, and Jessica for demonstrating its values on a daily basis,” says Frank Muir, President & CEO of the Idaho Potato Commission (IPC).

Read the full release here

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Lukie Pieterse, Editor and Publisher of Potato News Today

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