Fresh/ Table, North America, Production/Agronomy, Promotion/Marketing

Wada Farms: Exceptional quality in 2019 Colorado potato crop

The Produce News reports that Wada Farms Marketing Group LLC in Idaho Falls, ID is anticipating excellent quality in its 2019 Colorado potato crop according to Michele Peterson, who heads the company’s Colorado sales office in Monte Vista in the San Luis Valley.

When The Produce News talked to Peterson on Aug. 15, she was expecting Wada Farms to begin shipping potatoes out of the San Luis Valley the following week, making the company among the first in Colorado with new crop potatoes from the 2019 harvest. By the first of September, “we should be running full steam ahead.”

Wada Farms is among the largest shippers of Idaho potatoes but also sources potatoes from other growing areas, principally Colorado’s San Luis Valley, which is the second largest potato growing area in the United States.

“We are contracted exclusively” too handle marketing for one of the major San Luis Valley shippers, but also work with several other copackers, Peterson said. “We are building our relationships with all of them, and we are building our relationships with the growers.”

Read the full report by Rand Green in The Produce News here

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Lukie Pieterse, Editor and Publisher

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