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Branston hopes for purple patch for Violet Queen potato variety

Branston, potato supplier based in the UK, is asking shoppers whether they want to see its new Violet Queen variety become a mainstay of the potato aisles as part of its launch of the eye-catching purple variety, Fruitnet reports.

Violet Queen is being launched into selected Tesco stores for a limited time from this month, having been developed for its unusual colour and rich texture. 

The variety will be available from mid-March to mid-April and is the first specialist potato to be included in the new Seasonal Spuds’ ‘Discovery Pack’ concept, which offers shoppers the opportunity to try unusual varieties and give their opinions directly to the grower.

Described as the perfect potato for roasting or mashing, Violet Queen is particularly rich in polyphenol antioxidants called anthocyanins – the same type of antioxidant found in blueberries and blackberries. Polyphenols are thought to limit the spread of free radicals in the body, slow cellular ageing and reduce the risk of heart disease and cancer,” said Branston communications manager Jackie Baker.

“They have up to ten times the antioxidant effect of vitamins C and E and Violet Queen potatoes contain 143mg of anthocyanins per 100g of fresh product.”

“Our potato experts try to unearth more interesting and unusual spuds for people to try however, unlike your everyday potatoes, they’re only grown in limited amounts. Our first small crop of Violet Queen potatoes and our Discovery Pack concept is the perfect way for us to define their popularity and decide whether to grow even more.”

Read the full report on Fruitnet here

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Lukie Pieterse, Editor and Publisher of Potato News Today

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