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Video: AHDB Potatoes strategy director provides overview and outlook for the British potato market

In this video, published May 1 by AHDB Potatoes in the UK, strategy director Rob Clayton provides some context around the March stocks estimate (released May 1).

Dr Clayton says that this estimate is an important ‘line in the sand’ which allows AHDB to calculate how much potatoes are left in growers’ stores, which in turn will help AHDB to strategize and plan different marketing scenarios for the rest of the spring and into the summer.

He also notes that AHDB Potatoes now have better consumption and retail data provided on a weekly basis, which will help the organization to share with the industry how many potatoes are left in the marketplace.

The video can also be viewed on YouTube here. Rob Clayton can be found on Twitter here or reached on email: [email protected]

Lukie Pieterse, Editor and Publisher of Potato News Today

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