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Isle of Ely Produce created ‘chip ambassador scheme’ to help promote the Great British chip

Isle of Ely Produce have created a chip ambassador scheme, consisting of shop owners and fryers who will promote best practice for potato buying, storing and frying, reports Daniel Mason for Elystandard.

The Ely company aims to continue the work it has done through their open days and the ‘field to frier’ award it sponsors at the national fish and chip awards. The chip ambassadors also includes key growers in a bid for Isle of Ely Produce to cement the relationships they have built with the supply chain over the last 10 years.

As part of the scheme, chip ambassadors will be used to sample new varieties that come into the market brought by potato distributor Agrico and Isle of Ely, such as Babylon and Lugano.

Alex Moore, sales manager of Agrico UK, said: “We are thrilled to be working closely with the chip ambassadors to launch two of our new varieties. Isle of Ely and the growers will help us ensure that each area of the supply chain know how to get the best out of Agrico varieties, to give the customer the best chips they can buy.”

Source: Elystandard. Full report here
Photo: Isle of Ely Produce, published by Elystandard

Lukie Pieterse, Editor and Publisher of Potato News Today

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