Consumers, North America, Processing, fries, chips, Promotion/Marketing, Retail

Millions of smiles return to stores via Lay’s potato chip bags benefiting Operation Smile

While shoppers’ smiles are currently hidden behind their masks, they’ll soon spot plenty of friendly faces in the snack aisle thanks to Lay’s, which is converting millions of potato chip bags to feature the real smiles of 30 “ordinary” people doing extraordinary things in their communities, according to a press release issued today.

During a time when joy is needed more than ever, the new Lay’s bags continue the brand’s mission to inspire even more smiles in 2020, with up to $1 million in proceeds benefitting Operation Smile. The Lay’s Smiles packaging and brand’s digital media channels will also spotlight the unique stories of these 30 “Everyday Smilers” whose impact includes helping the homeless, veterans, youth, elderly and more

Editor & Publisher: Lukie Pieterse


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