Optimistic predictions for an excellent crop of consistent volume of Red River Valley potatoes is gratifying news for the multitude of buyers and consumers who look forward to these famous fresh spuds. This forecast is even more welcome following last season’s heavy losses in the Valley’s central and southern growing regions resulting from devastating weather in the fall, creating fewer promotional opportunities for retailers.
Growers and shippers in the Red River Valley invite retail and foodservice buyers to compare their fresh potatoes to all others produced in any growing area of the country — insisting they are unparalleled in color, texture and taste.
At least one retailer in the Midwest is on board. Affiliated Foods Midwest, based in Norfolk, NE, supplies more than 800 stores in the 16-state Midwestern region. Jason Anderson, produce director for Affiliated Foods, says in addition to its freight advantage because of its location in the Upper Midwest, the Red River Valley provides other advantages. “We just really enjoy the color and clarity of the product. They hit the quality market we are looking for.”
Source: Produce Business. Read the full report here
Photo: Produce Business