Driving toward a goal of using more sustainable materials in packaging, two Alexia Organic Potatoes brand products from potato producer Lamb Weston will use corn and potato starch in their packaging beginning in April 2021.
Matt Reynolds writes in Packaging World that the new packaging is partially made of potato starches, a byproduct of french fry production. Research by GlobalData (March 2021) indicates more than 3 in 10 U.S. consumers believe environmentally friendly packaging material is a key driver of a purchase.
Alexia’s Organic Sweet Potato Fries and Organic Yukon Select Puffs will feature a special seal, identifying the plant-based packaging. Lamb Weston’s packaging team spent two years collaborating to create a sustainable packaging alternative. They continue working to expand their sustainable packing efforts.
“Sustainability is a pillar of our packaging innovation strategy. By combining efforts with teams across the business we were able to create something innovative that will not only help reduce our carbon footprint, but also continue to deliver to our customers,” says Deb Dihel, Vice President of Innovation.
Source: Packaging World. Read the full article here