Consumers, Health/Nutrition/Food Safety, North America

‘Not for couch potatoes’: First-of-its-kind organic ‘Sport Spuds’ said to be a game-changer for athletes

Atlanta is now home to Sport Spuds™ – a new woman-owned business founded by endurance athlete, entrepreneur and professional violinist, Alison James. Boasting the “power of the potato,” Sport Spuds and its first-of-its-kind organic sports nutrition product line mark the realization of a dream 12 years in the making.

It seems only fitting for an avid marathon runner that James experienced an epic race to the finish line to launch her company. At the heart of her product line is a ‘potato in a pouch’, providing long-chain carbohydrates that burn slowly – giving endurance athletes the energy needed to complete virtually any race.  

Ever since the company’s soft launch in February 2021, James has begun building relationships with specialty stores that serve endurance athletes and attending races to introduce runners to Sport Spuds firsthand.

Boasting three simple ingredients, Sport Spuds are non-GMO, non-dairy (original Sport Spuds only), gluten free and vegan. Available for purchase online at, a growing number of running stores and bike shops that stretch from Georgia to Colorado are already getting onboard with this innovative product. Their clientele of marathon runners and distance cyclists are among the first to embrace Sport Spuds.

In addition to Sport Spuds, the company also offers Spuds Potato Packs in two flavors: White Cheddar and Sour Cream & Chives. Additional flavors are currently in development. With a shelf life of 9 months, Spuds Potato Packs are served at room temperature – making them a healthier alternative to potato chips in kids’ lunchboxes.

Source: Patch. Original release by Kasie Amrine Bolling published here.

Editor & Publisher: Lukie Pieterse

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