Consumers, North America, Sustainability

Recyclable and compostable packaging for bite-size potato category

Tasteful Selections® recently announced the limited launch of its new 100-percent plastic-free, recyclable and compostable packaging in the US.

“This new paper packaging with PaperLock™ technology is a major step forward in sustainable packaging. It offers light protection and natural absorption characteristics that protect our potatoes and help keep plastic out of the waste stream,” said Tim Huffcutt, vice-president, sales and marketing operations.

“This means customers and consumers can be confident that when they buy our potatoes, not only will the product last longer but they will also be helping to give back to the environment.”

The new packaging was a long time coming for the Tasteful Selections line. “We were waiting to release the new line of packaging until we had the best product for our customers,” Huffcutt said. With the recent innovation in paper packaging, the fiber strength and “stretchable” advancements have improved package integrity and made the item competitive with plastics.

“This new packaging technology gives more power to consumers to take sustainability into their own hands,” said Huffcutt.

More information:
Rachel Atkinson-Leach
Tel: +1 (800) 678-2789 X602

Editor & Publisher: Lukie Pieterse

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