Hormel Foods Corporation, a global branded food company, recently announced its venturing company, 199 Ventures, has entered into an exclusive partnership with The Better Meat Co. to bring new mycoprotein and plant-based protein products to the marketplace.
According to a press release, the two companies will work together to develop the next generation of sustainable alternative protein products with The Better Meat Co.’s innovative Rhiza mycoprotein ingredient.
Produced via a potato-based fermentation pioneered by The Better Meat Co., Rhiza is an all-natural whole food mycoprotein with a remarkable meat-like texture.
Boasting more protein than eggs and more iron than beef, Rhiza is said to offer a new generation of sustainable animal-free protein for the burgeoning alternative meat market.
“As a global branded food company, we understand our food culture is changing at a rapid pace and people are curious and willing to try great tasting, plant-based proteins,” said Fred Halvin, vice president of corporate development at Hormel Foods. “We are excited to work with The Better Meat Co. team to continue to offer delicious and convenient mycoprotein and plant-based protein products.”
Source: Hormel Foods | The Better Meat Co. Original release here
Photo: A freshly grilled, fully plant-based Rhiza Steak | The Better Meat Co.