Consumers, Fresh/ Table, Most viewed stories, North America, Retail

Wada Farms, The Produce Moms launch cobranded potato package

Wada Farms, one of America’s largest grower-shippers-marketers of fresh potatoes, onions and sweet potatoes for retail buyers and the food distribution industries and The Produce Moms, a leading digital influencer of all things fruits and vegetables, have moved their long-time partnership onto the retail shelf with a new co-branded potato package.

As The Produce News reports. the new individual pack is available now for shipping. The new packaging features Wada Farms Russet potatoes. The triple-washed, ready-to-eat potatoes are individually wrapped in microwave-ready packaging that provides quick and easy prep for a delicious, healthy baked potato in a matter of minutes.

According to Eric Beck, Director of Marketing for Wada Farms: “We were looking for a way to provide the users of our potatoes with an interactive digital experience and that’s how we decided on the concept of partnering with The Produce Moms for dynamic digital content accessible through a QR Code on package.”

Source: The Produce News. Full story here
Photo: The Produce Moms via The Produce News

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